Start out as clean as a newborn babe, and throughout the run, you'll coat your chaffing thighs with blue, green, pink, purple, and yellow until your face, shirt, and body come out silkscreened like a tie-dyed hippie on the other side. Yup...that is how you turn regular running into The Art of Running tm!
Each section of the run adds a new explosion of color to your clean, painter’s palate until you cross the finish line into a final blitzkrieg of color.
You’re probably asking yourself, Is this really color being thrown at me or are the rainbows I'm seeing just a sign from God that the earth will never flood again?
Well I’m glad you asked. This isn’t just smoke and mirrors. This is non-toxic, non-rash-inducing, Kroger branded, colored corn-starch. Subsidized by the government and processed in the good ol’ US of A, these blasts of starch will change your color, and your demeanor, but never your level of wellness.
I’m sure this is a question you never thought you’d have to ask. Mostly because it doesn’t make much sense, but now that we’ve got you on the FAQ page, you’re going to be questioning everything you ever believed in.
Basically you get your whitest, cleanest shirt, tank-top, wife beater or just a thick patch of bleached chest hair and run until you get coated in color so thick, Tide with Bleach will be calling you to star in their next commercial.
As you pass through this life you’re faced with thousands of choices that shape who you are, what kind of person you’ll become, and how successful you’ll be. These decisions either build or destroy character and can be life changing for you and those around you. Sometimes you’re faced with a decision so important that everything hinges upon you choosing correctly.
Well who cares, right? This run has nothing to do with that. Color Me Rad is the best time you’ll have all year. Plain and simple. It’s like a food fight without food. It’s a race with no glory for the victor and no shame for the loser - only large slops of color plastered all over you and your friends’ smiling faces.
It’ll brighten your day literally and figuratively; it’ll liven up your Facebook page, give you hours of new conversation and fond memories, and you will eventually move on to become the next President of the United States. That’s our personal guarantee.
And let’s be honest, when was the last time you acted like a 12 year old? Unless you are now 13 years old, this was probably a long time ago. If you’re 13, you’re not our target demographic anyway. Don’t you have homework to do?
What’s with all the questions?
You’ll receive the newest and best t-shirt in your closet...(for race day we recommend bringing a different white t-shirt or purchasing one at the Color Me Rad Store), a freaking sweet set of sunglasses, a race bib, a donation to a local charity, and some swag from our sponsors, AND ONE COLOR BOMB RIGHT BEFORE THE FINISH FOR THE FINALE COLOR THROW!
Look Left...your other left!
Unlike Communism and my late Uncle Steven, “Rad” has survived the fall of the Soviet Empire, the scrutiny of the SEC and Webster’s Dictionary, heart disease, and the disdain of high school students everywhere. Like an old vinyl record, it was lost in common practice and parlance and has now reemerged as the vanguard for everyday nomenclature amongst babies, toddlers, teens, and business execs
We were hoping to work closely with them from start to finish on the run, but due to parole violations, brief imprisonment, and personal bankruptcy, they were unavailable for comment.
Using the same tactics you use protect your “special parts” from the sun and wanton eyes. Clothing, for starters, works wonders for keeping your skin as soft, supple, and as unseen as a baby’s backside. Goggles, glasses, shirts, shorts, shoes, cooking aprons, hospital gowns, or radiation suits can be worn to protect you from the frequent blasts of color from Color Me Rad, and any stray UV rays from holes in the ozone overhead.
Then you’re clearly a male born with a common genetic deficiency that if left untreated, will leave your world dull and gray.
Our resident pharmacist recommends light exercise, cherry flavored NyQuil, and being bombarded with color every 8- 12 minutes for 5 straight kilometers.
For sins: we’d recommend repentance and confession to your priest and/or favorite deity. For color we’d recommend soap, cold water, and perseverance...and another few suggestions:
If you’ve got light colored hair, it helps to use some leave-in conditioner, olive oil or coconut oil beforehand—think Wendy Peffercorn—oiling and lotioning, lotioning and oiling.
Goggles, glasses (aviator or other) to cover your eyes will help.
A bandanna never hurt anyone
After the race, get all the dry powder out of your hair, clothes, teeth, etc. before adding cold water. It's just dust so bring your favorite French Maid and some lemon pledge.
It might take a few washes to get it out of your hair, but heck, just lather, rinse, rinse, rinse, rinse, rinse, rinse and repeat.
You think we’re just going to keep all your money? A portion of the proceeds will go to benefit a local charity in the community. Check out each race location to see whom. That’s right—we just used “whom.”
Check out the race page a couple weeks before the race to download important race docs like, dates, times, and locations of packet pickup. Plan on it going from 10 am – 7 pm the day before the race and the day before that (Thursday/Friday for Saturday Races and Friday/Saturday for Sunday races). You’ll need your name, personal identification, and 2 hands...or three..heck just bring however many hands you have. We will make it work.
White...all WHITE...but off white would be ok.
We’ll have photographers present taking pictures throughout the race as well as at the finish line. If you want to go it alone, we recommend a good buddy trotting along side you, a zip lock bag to keep it safe and color free, and slow shutter speeds.
Being alone ranks just below fear of death and public speaking on the phobia scale. There’s nothing wrong with running alone, but throwing balls of color at your friends seems a little more fun than hucking them at complete strangers.
Just try to finish before the sun goes down. We don’t even own a watch. At the finish line you’ll be rewarded with a sense of accomplishment and an endorphin induced high.
Everyone, young, small, old, foreign or domestic are welcome to participate. Those under 18 must bring a waiver signed by a parent or guardian to packet pick-up or race day and here's the kicker...7 and under run for free! But they don't get a shirt.
Nope. No fluff here. Get it?
The race is non-refundable, but it is transferable to another race or a significant or insignificant other.
This isn’t North Korea. Of course you can. And you'll get a sweet Color Bomb Squad tm Shirt as well. Just go here http://www.colormerad.com/volunteer.html. Please keep in mind that volunteers need to be at least 16 years old.
If you are 7 and under...you may run for FREE with a paying adult but won't get a t-shirt, race bib or sunglasses. Oh, and just make sure your parental figure signs a waiver for you.
Do you see just above this where it says "REGISTER"? Click it and pick a race and then click on the big “REGISTER” button and have at it. If you’re friends have already signed up and you’re looking to join them, check out “How do I join a team?” below.
When you go to register, click the radio button that says, “Join Existing Team or Individual.” If your friends have already registered a TEAM, then type in the Team Name (every team name is unique) and the Team Captain’s Last Name. If your friend registered as an INDIVIDUAL and is now looking to make a team with you, type in the team name they created and their last name and it’ll put you on their team.
Color Me Rad is like drinking or chess—it’s better when you do it with friends. There are a few easy ways to do this:
1. You can log into the member area, put in your friends’ email addresses in the “Invite Friends” box and we’ll send the email for you.
2. You can click on the Facebook button after you register to let your friends know that you just registered.
3. You can invite them through the Facebook Event page for the race you’ve registered for.
4. You can just call them and ask them. Or maybe a cute text.
Look up and right and you'll see "LOGIN"...click it and then enter your user name and password that you created when you registered. In the member area, you’ll be able to make changes to your team (if you’re the team captain), your demographic info, your shirt sizes, and your waves. You’ll also be able to invite friends to run with you so they don’t feel left out like they did at your wedding.
Your login info is simply your username and the password you created when registering. We’ll send you an email confirmation when you register so don’t think we’re spamming you. If you can’t find it, go to the "CONTACT" page and fill out the Contact Us form, select the race you’re running, and shoot us a message and we’ll help you out ASAP.
If you’re signing up as an individual, as a team captain, or joining an existing team, you can sign the waiver electronically as you’re registering by just typing in your name. Easy-peasy-Japaneesy. You can have your team captain send you the waiver electronically to sign. Or if someone signed up for you, you can login with your email address and your password and sign the waiver in the member area.
First, you can login to the member area with your user name and password and try changing the registration info on your own. If you’ve still got issues, fill out the Contact Us form on the "CONTACT" page, select the race you’re running, and shoot us a message and we’ll help you out ASAP.
Your best bet is to never wash it and let the stink permeate your house for decades. Your second best bet is to use a spray adhesive on your COLOR BOMB'd shirt post race and let it dry before washing for optimal RAD shirt wearing.
The website states that the registration is non refundable but registration is fully transferable. You can login to your account with your username and password to change your information to the new participant's information and click update. If registration is closed, you can take care of transfers in person at packet pick-up.
Most people think Color Me Rad comes from an obscure passage in the Hebrew Bible where Joseph asked his dad, Jacob to, “color him rad,” and Jacob obliged by bestowing upon him the Coat of Many Colors, much to the envy of his brothers. Color Me Rad isn’t worth selling your brother to nomads to get a registration for a sold out race, but it is worth setting the record straight.
Color Me Rad is loosely based off of the Hindu Festival of Colors, otherwise known as, Holi. Just as you usher in a new year of radness in your life by signing up for Color Me Rad, Hindus usher in a new season, spring. The festive colors used are a sign of winter’s end and springs new beginnings. To find out more, visit http://en.wikipedia.org/wiki/Holi or just visit India. That’d be more fun than reading. And who really knows how accurate Wikipedia really is, right?
When you login to your account, click "edit personal information". You can switch teams by clicking "join a different team" and entering the new team name and team captain's last name.
Of course! Just come and have fun!